品牌工作流的 Agent Skills HubAgent Skills Hub for brand workflows

用 JTBD 用户洞察 + 竞品拆解 + FABE 矩阵，多轮引导把产品卖点从「平平无奇」打磨成「一看就想下单」。JTBD insights, competitor teardown, and FABE matrix—guided multi-round flow to craft high-converting selling points.

面向消费品 PM：输入品类、人群、竞品，两轮交互输出可验证的创新方向卡片、品牌屋与 MVP 测试方案。For CPG PMs: enter category, audience, competitors—two user inputs yield innovation cards, brand house, and MVP tests.

用 design.md 固化多品牌视觉与生成规范，支撑营销生图与一致性。Lock multi-brand visual systems in design.md for consistent generative assets.

0-1 品牌策略框架：定位到表达的结构化七段流程。Zero-to-one brand strategy framework in seven structured stages.

品牌建设技能包：Aso（命名/定位/语气/发布等全案环节）。Brand-building skill for Aso stage of brand system work.

广告/策略提案向 PPT 结构与产出流程（对齐小红书提案 skill 线索）。Strategy/deck structure workflow for planner-style presentations.

品牌建设技能包：B2B Brand Marketing（命名/定位/语气/发布等全案环节）。Brand-building skill for B2B Brand Marketing stage of brand system work.

梳理小红书账号人设、受众与内容方向。Define Xiaohongshu account persona, audience, and content direction.

品牌建设技能包：Brand Architecture（命名/定位/语气/发布等全案环节）。Brand-building skill for Brand Architecture stage of brand system work.

建立可持续的小红书选题与角度库。Build a sustainable Xiaohongshu topic and angle bank.

品牌建设技能包：Brand Audit（命名/定位/语气/发布等全案环节）。Brand-building skill for Brand Audit stage of brand system work.

把品牌 brief 写成小红书/微信等平台自然、可发布的商业内容。Turn brand briefs into natural Xiaohongshu/WeChat-ready commercial content.

内容去硬广、合规与人性化改写。Humanize and compliance-check Xiaohongshu content.

品牌建设技能包：Brand Context（命名/定位/语气/发布等全案环节）。Brand-building skill for Brand Context stage of brand system work.

生成中长期内容日历、频道策略与增长动作。Build multi-month content calendars, channel plans, and growth plays.

低粉阶段可复用的内容与增长模式。Repeatable patterns for low-follower cold start growth.

品牌建设技能包：Brand Guidelines（命名/定位/语气/发布等全案环节）。Brand-building skill for Brand Guidelines stage of brand system work.

产出 30 日社媒日历、钩子与话题标签组合。Generate 30-day social calendars, hooks, and hashtag systems.

从变现目标反推内容与合作策略。Backsolve content and collab strategy from monetization goals.

品牌建设技能包：Brand Identity（命名/定位/语气/发布等全案环节）。Brand-building skill for Brand Identity stage of brand system work.

多步骤研究与审稿流程，产出符合品牌声量的 SEO 文章。Multi-step research and approval workflow for brand-voiced SEO posts.

排期执行复盘与下一阶段优化。Review publishing schedule and optimize next cycle.

品牌建设技能包：Brand Launch（命名/定位/语气/发布等全案环节）。Brand-building skill for Brand Launch stage of brand system work.

为高意向搜索词构建竞品对比与替代方案页面。Build research-backed competitor comparison and alternative pages.

品牌建设技能包：Brand Manifesto（命名/定位/语气/发布等全案环节）。Brand-building skill for Brand Manifesto stage of brand system work.

按品牌色彩、字体与语气规范输出，保持视觉与文案一致。Apply brand colors, type, and voice so outputs stay on-brand.

用荣格原型人格塑造品牌声音，跨渠道保持一致表达。Shape brand voice with Jungian archetypes across channels.

品牌建设技能包：Brand Measurement（命名/定位/语气/发布等全案环节）。Brand-building skill for Brand Measurement stage of brand system work.

品牌建设技能包：Brand Messaging（命名/定位/语气/发布等全案环节）。Brand-building skill for Brand Messaging stage of brand system work.

生成高转化 CTA、落地页与产品界面微文案，保持品牌声音。Draft high-conversion CTAs, landing pages, and microcopy on-brand.

品牌建设技能包：Brand Naming（命名/定位/语气/发布等全案环节）。Brand-building skill for Brand Naming stage of brand system work.

按语调模型精细校准中英日等文案语气。Polish voice and tone across languages with structured axes.

品牌建设技能包：Brand Packaging（命名/定位/语气/发布等全案环节）。Brand-building skill for Brand Packaging stage of brand system work.

从权威与信任资产角度规划品牌声量与内容权威建设。Plan brand authority and trust-building content systems.

批量生成与迭代广告标题、主文案与创意方向。Generate and iterate ad headlines, primary text, and creative directions at scale.

规划与优化 Google / Meta 等付费广告投放结构与策略。Plan and optimize paid campaigns on Google, Meta, and similar platforms.

品牌建设技能包：Brand Partnerships（命名/定位/语气/发布等全案环节）。Brand-building skill for Brand Partnerships stage of brand system work.

用经典定位框架梳理品类、竞品与差异化主张。Clarify category, competition, and differentiation with positioning frameworks.

从公开信息系统梳理竞品定位、产品、价格与传播差异。Systematically profile competitors: positioning, product, pricing, and messaging.

撰写 SEO 与销售可用的竞品对比 / 替代方案页面结构与文案。Build comparison and alternative pages for SEO and sales enablement.

规划内容主题、形式与节奏，让内容服务品牌增长而非随便发。Plan topics, formats, and cadence so content drives growth—not random posts.

撰写落地页、品牌页与转化导向文案，强调清晰、说服与行动。Write landing and brand page copy that is clear, persuasive, and action-oriented.

系统优化页面与表单转化，提升详情页/落地页成交效率。Systematically improve conversion on pages and forms.

挖掘消费者真实想法、原话与痛点，让定位和文案建立在洞察而非假设上。Uncover what customers think, say, and struggle with — ground strategy in real voice-of-customer.

设计欢迎流、培育流与生命周期邮件序列。Design welcome, nurture, and lifecycle email sequences.

规划新品/新功能发布：叙事、渠道、节奏与协同清单。Plan product or feature launches: narrative, channels, timeline, and checklist.

为品牌或项目输出结构完整的营销计划与优先级。Build a structured marketing plan with clear priorities for a brand or project.

用行为科学与心理模型解释决策，并落到可执行的营销动作。Apply behavioral science and mental models to real marketing decisions.

设计「卖什么」：价值主张、组合与成交理由。Design the offer itself: value proposition, bundles, and reasons to buy.

帮助制定价格带、包装组合与价值表达。Shape price points, packaging, and value framing.

先沉淀产品、受众、定位与信息架构，作为后续所有营销 Skill 的共同上下文。Capture product, audience, positioning and messaging as shared context for every marketing task.

媒体策略、新闻角度与危机沟通框架，帮品牌拿报道、稳口径。Media strategy, story angles, and crisis frameworks for earned coverage.

产出销售话术、一页纸、异议处理与演示脚本。Create sales decks, one-pagers, objection handling, and demo scripts.

诊断站点 SEO 问题，给出可执行的优化清单。Audit technical and on-page SEO issues with an actionable checklist.

为各平台创作与优化社交内容，兼顾品牌调性与互动。Create and optimize social content across platforms with brand voice and engagement.

规划与生成营销视频内容思路与脚本结构。Plan and produce marketing video concepts and script structures.

品牌建设技能包：Brand Positioning（命名/定位/语气/发布等全案环节）。Brand-building skill for Brand Positioning stage of brand system work.

把客户成功故事结构化为可传播的案例文章。Turn customer wins into structured, shareable case studies.

品牌建设技能包：Brand Story（命名/定位/语气/发布等全案环节）。Brand-building skill for Brand Story stage of brand system work.

围绕受众与产品快速产出可执行选题。Generate actionable content ideas around audience and product.

品牌建设技能包：Brand Strategy（命名/定位/语气/发布等全案环节）。Brand-building skill for Brand Strategy stage of brand system work.

从信息架构与转化角度诊断品牌首页。Audit homepage for clarity, hierarchy, and conversion.

品牌建设技能包：Brand Voice（命名/定位/语气/发布等全案环节）。Brand-building skill for Brand Voice stage of brand system work.

规划 LinkedIn 个人/品牌专业内容与影响力路径。Build LinkedIn authority with a substance-first content system.

品牌建设技能包：Competitor Branding（命名/定位/语气/发布等全案环节）。Brand-building skill for Competitor Branding stage of brand system work.

策划与撰写品牌通讯/Newsletter 栏目与单期内容。Plan and write brand newsletters and issue outlines.

品牌建设技能包：D2C Marketing（命名/定位/语气/发布等全案环节）。Brand-building skill for D2C Marketing stage of brand system work.

用可复用原则指导日常营销决策与取舍。Apply reusable marketing principles to daily decisions.

品牌建设技能包：Email Marketing（命名/定位/语气/发布等全案环节）。Brand-building skill for Email Marketing stage of brand system work.

设计收集与打磨用户好评/证言的流程与话术。Collect and polish customer testimonials systematically.

品牌建设技能包：Google Ads（命名/定位/语气/发布等全案环节）。Brand-building skill for Google Ads stage of brand system work.

从现有物料中提炼品牌声音与语气规范。Extract brand voice and tone rules from existing materials.

品牌建设技能包：Influencer Marketing（命名/定位/语气/发布等全案环节）。Brand-building skill for Influencer Marketing stage of brand system work.

去掉文案中的 AI 腔，改得更像真人品牌表达。Remove AI-sounding patterns for more human brand writing.

面向 AI 搜索与答案引擎的内容优化，提升被引用与展示概率。Optimize content for AI search and answer engines to improve citations and visibility.

品牌建设技能包：Meta Ads（命名/定位/语气/发布等全案环节）。Brand-building skill for Meta Ads stage of brand system work.

品牌建设技能包：Personal Brand（命名/定位/语气/发布等全案环节）。Brand-building skill for Personal Brand stage of brand system work.

用模板与数据批量生成 SEO 页面结构与内容规划。Scale SEO pages with templates and data-driven content structures.

品牌建设技能包：Rebranding（命名/定位/语气/发布等全案环节）。Brand-building skill for Rebranding stage of brand system work.

设计能换取线索的资料包、工具与内容钩子。Design lead magnets that trade value for contact capture.

品牌建设技能包：Target Audience（命名/定位/语气/发布等全案环节）。Brand-building skill for Target Audience stage of brand system work.

快速产出可执行的营销点子与增长灵感清单。Brainstorm actionable marketing and growth ideas fast.

品牌建设技能包：Ugc Strategy（命名/定位/语气/发布等全案环节）。Brand-building skill for Ugc Strategy stage of brand system work.

模拟多角色营销顾问视角，对同一问题给出多角度建议。Simulate a multi-expert marketing council for multi-angle advice.

品牌建设技能包：Whatsapp Marketing（命名/定位/语气/发布等全案环节）。Brand-building skill for Whatsapp Marketing stage of brand system work.

建设与运营品牌社群，提升忠诚与口碑传播。Build and activate brand communities for loyalty and word-of-mouth.

寻找合作伙伴并设计联合活动与分发方案。Find partners and design joint campaigns and distribution.

产品上市与 GTM 动作拆解。GTM playbooks for product launch.

市场与用户研究工作流。Market and user research workflows.

设计推荐奖励与裂变机制，驱动老带新。Design referral and word-of-mouth programs that drive growth.

设计增长实验：假设、指标、样本与解读。Design growth experiments: hypothesis, metrics, sample, readout.

产品驱动的增长与获客。Product-led growth and acquisition.

规划关键转化事件与分析框架，让数据能指导决策。Plan conversion events and analytics so data drives decisions.

发现问题、验证机会与方案。Discover problems and validate opportunities.

撰写 B2B/渠道冷邮件与跟进序列。Write B2B/channel cold emails and follow-up sequences.

产品战略与优先级。Product strategy and prioritization.

为营销场景生成与优化图像提示词与视觉方向。Create and refine image prompts and visual directions for marketing.

需求落地与交付节奏。Execution and delivery cadence.

指标与实验解读。Metrics and experiment interpretation.

规划官网页面层级、导航与内链结构。Plan site hierarchy, navigation, and internal linking.

AI 功能从想法到上线。Ship AI product features end-to-end.

为站点添加与优化 Schema 结构化数据以提升搜索呈现。Add and optimize schema markup for richer search results.

中文语境下的竞品拆解与报告结构。中文语境下的竞品拆解与报告结构。

设计可循环运转的营销工作流与 Agent 定时任务。Design recurring marketing loops an agent can run on a cadence.

从社区讨论中提炼真实用户痛点与语言。Mine community discussions for real pain points and language.

生成结构化产品需求文档（PRD）。生成结构化产品需求文档（PRD）。

为社交分享图生成标题与配文结构。Generate titles and copy structures for social share cards.

咨询式策略技能：01-diagnosis-and-framing（市场/竞争/情报类）。Consulting strategy skill: 01-diagnosis-and-framing.

研究选题、补充引用与钩子，分段反馈高质量内容。Research topics, add citations and hooks, with section feedback.

咨询式策略技能：02-market-and-competitive-intelligence（市场/竞争/情报类）。Consulting strategy skill: 02-market-and-competitive-intelligence.

咨询式策略技能：03-strategic-choice-and-economics（市场/竞争/情报类）。Consulting strategy skill: 03-strategic-choice-and-economics.

咨询式策略技能：04-operating-model-and-execution（市场/竞争/情报类）。Consulting strategy skill: 04-operating-model-and-execution.

沉淀社媒账号定位、受众与内容支柱，供后续发帖技能统一调用。Define account positioning, audience, and content pillars for social skills.

咨询式策略技能：05-risk-performance-and-value-governance（市场/竞争/情报类）。Consulting strategy skill: 05-risk-performance-and-value-governance.

规划平台内容策略与主题支柱。Plan platform content strategy and thematic pillars.

咨询式策略技能：06-alignment-and-executive-communication（市场/竞争/情报类）。Consulting strategy skill: 06-alignment-and-executive-communication.

生成可执行的社媒发布日历。Build an executable social publishing calendar.

写出高停留的开头钩子，提升完读与互动。Write high-retention opening hooks for social posts.

撰写各平台配文，兼顾转化与调性。Write platform-native captions with brand tone.

深度调研子技能：skills。Deep research sub-skill: skills.

规划图文轮播结构与每页文案。Structure carousel posts page by page.

产出完整社交帖文（标题、正文、CTA）。Draft full social posts: title, body, CTA.

内容生产运营流程与节奏。内容生产运营流程与节奏。

撰写 Twitter/X 或长内容线程结构。Write long-form social threads.

增长实验与获客引擎设计。增长实验与获客引擎设计。

按平台特性分配内容与目标。Allocate content and goals by platform strengths.

SEO 日常运营与优化闭环。SEO 日常运营与优化闭环。

解读社媒数据并给出优化建议。Read social metrics and recommend optimizations.

转化路径运营与优化。转化路径运营与优化。

追踪粉丝增长与内容贡献，调整策略。Track follower growth and content contribution.

短视频选题到发布流水线。短视频选题到发布流水线。

把一篇内容改造成多平台多形态素材。Repurpose one asset across platforms and formats.

建立品牌声音、ICP 与定位的统一营销上下文。Central marketing context: voice, ICP, positioning.

视频赛道竞品拆解。视频赛道竞品拆解。

分析品牌声量并产出 SEO/社媒向内容。Create SEO and social content aligned to brand voice.

外拓触达与线索管道。外拓触达与线索管道。

去掉生硬 AI 腔，让文案更像真人品牌表达。Humanize copy and reduce AI-sounding patterns.

线索研究与档案沉淀。线索研究与档案沉淀。

批量产出多平台社交内容草案。Batch draft multi-platform social content.

销售话术与剧本。销售话术与剧本。

像社媒经理一样规划运营动作与节奏。Operate like a social media manager: plan and cadence.

营销/策略提案幻灯结构。营销/策略提案幻灯结构。

分析社媒账号表现与内容模式。Analyze account performance and content patterns.

自动整理竞品广告素材与信息点。Extract competitor ad creatives and claims.

策划线上活动获客与转化路径。Plan webinar/live session acquisition and conversion.

围绕品牌定位头脑风暴可用域名。Brainstorm domains aligned to brand positioning.

YouTube 选题、脚本与优化全流程。YouTube ideation, scripting, and optimization end-to-end.

研究与筛选高价值线索。Research and qualify high-value leads.

X 平台增长与发帖策略。Growth and posting strategy for X/Twitter.

产品经理技能：define-hypothesis。Product manager skill: define-hypothesis.

门店/本地品牌的地图与本地搜索优化。Local SEO and map-pack optimization for store brands.

产品经理技能：define-jtbd-canvas。Product manager skill: define-jtbd-canvas.

面向 AI 答案引擎的 E-E-A-T 与引用优化。Answer-engine optimization and E-E-A-T citation strategy.

产品经理技能：define-opportunity-tree。Product manager skill: define-opportunity-tree.

产品营销经理视角的 GTM 与信息策略。PMM-style GTM and messaging strategy.

产品经理技能：define-prioritization-framework。Product manager skill: define-prioritization-framework.

解读营销活动数据并给出优化动作。Interpret campaign analytics and next actions.

产品经理技能：define-problem-statement。Product manager skill: define-problem-statement.

建立可规模化的内容生产流程。Build a scalable content production pipeline.

产品经理技能：deliver-acceptance-criteria。Product manager skill: deliver-acceptance-criteria.

产品经理技能：deliver-edge-cases。Product manager skill: deliver-edge-cases.

产品经理技能：deliver-launch-checklist。Product manager skill: deliver-launch-checklist.

产品经理技能：deliver-prd。Product manager skill: deliver-prd.

产品经理技能：deliver-release-notes。Product manager skill: deliver-release-notes.

产品经理技能：deliver-user-stories。Product manager skill: deliver-user-stories.

产品经理技能：develop-adr。Product manager skill: develop-adr.